Online Reputation Management

With the blossoming of social media, it has never been easier for manufacturers to monitor their brand and how it is perceived. This is certainly a hot topic right now because many brands nonetheless do not understand learn how to leverage social media properly. Heck, many of them don't even have a proper understanding of what social media even is!

I was not too long ago asked to contribute to an article This external link was removed for your protection explaining how manufacturers can use review sites to observe their brands better. I found it a bit odd that the word “review sites” was being thrown around. To me, “social media websites” would have been a better vernacular as a result of it might encompass all places a conversation was happening online.

reputationThis was an excellent article as a result of it utilized a large number of experts to present their views on how to monitor brands online. I wrote an excellent deal greater than was used within the piece but I really feel that I had some good coverage in there. Thanks goes to Neal Levitt, the author, for inviting me to the discussion.

I feel that the quick points initially of the article pretty nicely sum up the consensus amongst all those involved. Besides I feel that advertising in areas the place your model is getting unfavorable attention is a waste. I also really feel that one of the important points was not emphasized enough. The idea that when you find a person not blissful with your brand or service, that you simply attain out to that person in a very public manner and make amends. This places a whole new spin on the negativity, shows the community that you care, and fuels a great PR victory that you may promote the heck out of. There you will have, you have now turned a nightmare into a dream come true! There should not many probabilities in life for that form of turnaround, opportunities like this are worth their weight in gold!